Oh Molly is an Irish ladies fashion label that was launched in Sept 2021 and is sold exclusively online and in Love Cherish store.

Oh Molly brings the comfort factor into everyday dressing. Effortless dressing for women on the go, who want a fun wardrobe they can mix and match. Same but different.

Forget deciding between dressy and casual - Oh Molly will meet you right in the middle with beautiful, comfort-inspired collections. It's time for a more wearable wardrobe that you can mix together, be comfortable in, dress up, dress down; functional but fun. Whether you are at home or on the go- being comfortable is no longer a choice, it's a necessity.

The brand story and messaging are around simplicity and confidence - clothes that are easy to wear and help women of all shapes and sizes to feel good in their own skin.