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Oh Molly is an Irish fashion brand, created by Maeve Dennehy, that launched in September 2021, and is sold exclusively online and in our Love Cherish store.

Oh Molly brings the comfort factor into everyday dressing. Effortless dressing for women on the go, who want a fun wardrobe they can mix and match easily. Quality pieces that stand out from the crowd and can be reworn time and time again.

 Forget deciding between dressy and casual - Oh Molly will meet you right in the middle with beautiful, comfort-inspired collections. It's time for a more wearable wardrobe that you can mix together, be comfortable in, dress up, dress down; functional but fun. Whether you are at home or on the go - being comfortable is no longer a choice, it's a necessity.

The brand story and messaging are around simplicity and confidence - clothes that are easy to wear and help all women to feel good in their own skin.

Season 5

Season 4

Season 3

Season 2

Season 1

A Note from Maeve

I created this brand in my head during lockdown, and it was a dream come true to launch it in reality in September 2021. At that time, I had to change my business to stock a lot of one size casual pieces. It worked well and people loved them, but it did reach a point where only leggings and hooded tops were becoming everyone's go to wardrobe. I really noticed how people struggled with just casual but fun everyday dressing; putting on clothes that are comfortable and easy to wear but have a bit of personality about them.

I'm a business owner and mother of two but I find it really easy to throw on a dress in the winter time with a pair of biker boots and a blazer, and go out the door. I love having some pieces I can mix and match easily in my wardrobe, and that can easily be dressed up or down. Pieces that you will wear time and time again.

For each collection, I wanted to have a bit of fun with the collections, so you will see a mix of colours and prints along with some cute details just to give a point of difference. The Oh Molly community has grown continously and I'm very proud that we have over 8000 members on a Reloved page, buying, selling and rewearing their beloved Oh Molly pieces.

The brand has become one that customers notice on others, and, as such, has become a topic of conversation between strangers, building a community of like minded women.

I'm excited for the future, and hope you all come along on the journey with us.